lazytriada.blogg.se - J line bridal

Crew’s walk down the aisle coming to an end? The brand hasn’t offered specifics, but there are several likely causes.

Something old? Brides turn to second-hand decor, dresses to cut wedding costs.

Confirmed, it’s a rip-off! Don’t buy a ‘wedding dress’ for your wedding.

Anything-goes brides reject conventional gowns, buck tradition on their big day.

Crew Bride and the Pinterest Bride are closely linked phenomena. Crew Bride was a catalyst of this change. One of those brides declared to me before her big day, “It’s going to look like Pinterest threw up on my wedding.” She was not incorrect. I don’t know about you, but four of the nine weddings I’ve attended in the past three years have been in barns or on farms, all of them from urban or suburban couples going for a rustic atmosphere. Instagram-ready details are in, such as dessert tables filled with doughnuts and photo booths where you’re supposed to pose in silly hats. DIY decor like Mason jars and paper lanterns and chalkboards are preferable to old-school opulence.Ĭhandeliered ballrooms and filet mignon are out.

Crew Bride dovetailed with a broader aesthetic shift in what’s cool for weddings. TLC’s “ Say Yes to the Dress” has brought us an almost decade-long parade of ultra-formal, finicky brides in search of bling-encrusted poofs made by Pnina Tornai.īut the rise of the J. Anthropologie, on the other hand, is going even bigger with its Bhldn wedding brand.)ĭon’t get me wrong: This idea of being more relaxed about wedding attire hasn’t become a ritual for everyone. (Ann Taylor has since pulled out, while WHBM offers only a limited assortment of bridesmaid dresses. Ann Taylor, White House Black Market and Anthropologie crashed the bridal market, too. Perhaps the clearest sign of its effect? It spawned a host of imitators. It opened a wedding boutique on Madison Avenue. But there are signs that suggest it built a solid following: The retailer had expanded it from a web- and catalogue-only business to add bridal suites to some of its tonier bricks-and-mortar stores. Crew bridal business has been: The company does not break out sales figures for this department. It’s hard to know just how much of a moneymaker the J. Same goes for bridesmaid dresses: With a mix of strapless, halter and one-strap necklines, you announced, “I’m such an anti-Bridezilla that I gave my girl squad the chance to get dresses they actually like.” The subtext was clear: “I’m so chill and so unstuffy that I just picked this thing up at the same place I buy my jeans and T-shirts.”Īlso: “I paid only three or low four figures for my dress on a day when other women give into a ‘princess for a day’ mentality.” This advertisement has not loaded yet, but your article continues below.

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