Had an architect (trained, licensed, etc.) propose a redesigned front porch and put a support post right square in front of an existing bay window. Yes, the actual great designers put function first, then solve the now-harder problem of simplifying the aesthetics without sacrificing the function. How designers and their teachers and managers can so consistently and massively fail to understand that fundamental concept is just baffling.Īgree, I should have specified "aesthetic principles" (vs "'principles' of design and aesthetics"). Whether you make it harder to notice the brand that I've always associated with good fruit juice, harder to find the controls to my automobile by touch while the windshield is fogging with blinding glare of oncoming cars, or just harder to find a common function on your web page/app, IDGAF how aesthetically pleasing, clean, or hip your "design is" - you had one job and you FAILED. The damn "designers" are so infatuated with their "principles" of design and aesthetics that they completely ignore the fact that DESIGN IS SECONDARY TO FUNCTION - if you make it stop working, your design sucks, no matter how good you think it looks. This same thing happens in everything else too, such as automotive controls and web design. On the other hand, the new packaging failed to impress the consumers, with clean lines, a lack of visuals, transforming the once indistinguishable orange juice into a “generic store brand” product. >Tropicana’s original packaging had rich colours and a strong visual hierarchy. The "Why?" question gets lost among the impulse to be 'clean and modern'. Going too far, and in this case, making your core packaging impossible for buyers to recognize is absolutely a problem and a disaster - but rebranding or updating branding is often a very good thing for a business, especially when it is subtle enough for the consumer to not notice or to just notice that it now looks more elegant or fresher. Kroger is a more recent example of an exemplary rebrand. Apple and Microsoft have both had very good redesigns - Apple has used the same logo shape for decades, but it has changed font and color of the logo. Coca-Cola consistently has some of the best adjustments to its logo and packaging, subtle but powerful (New Coke being the exception that absolutely proves the rule). But there are a number that are fairly radical - Airbnb, I was definitely in the camp that hated their new logo and branding at first, but it has worked. Successful rebrands and redesigns don’t get the same attention as the failures because they are successful. The Tropicana redesign was a total failure - but there is a story where you could have had a redesign that left essential elements (the orange with the straw at the center), with a slightly updated/modernized logo or typeface, and it could have been successful. That’s why the best logo and branding and packaging redesigns tend to either be the most iterative or have changed early in a product/brand’s lifecycle before he could be too associated with a company. It’s more difficult, the larger/older/more iconic your packaging is.
#DOES TROPICANA APPLE JUICE HAVE NATURAL SUGAR IN IT FULL#
Our testers loved the fact Tropicana Lean has 40 percent less sugar and calories than fruit juice on average, while containing no added sugars or sweeteners and still being full of flavour.I mean, as risky and brand and logo redesigns are, there is often a need to want to modernize or revitalize your logo or mark or packaging. It’s lower in sugar … but still tastes great! Our testers tried all three Tropicana Lean flavours and shared their thoughts on everything from taste to the packaging. All had children aged between five and 10-years-old and were keen to reduce their sugar intake.
We asked 95 families to put Tropicana Lean to the test. And this means the drinks range has been awarded our Netmums Recommended badge.
This made it a big hit with our panel: 96 percent of our testers said they’d recommend Tropicana Lean to family and friends. Available in three delicious flavours – Citrus Fruit, Tropical Fruit and Mixed Berries – Tropicana Lean also has no added sugars or sweeteners. Tropicana Lean has a whopping 40 percent less sugar than fruit juices on average but is still bursting with the undeniably great taste of Tropicana. Want to cut back on the amount of sugar in your family’s diet? This new Netmums Recommended juice drink could be the answer …
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